About this site
RevOps and automation, from operators who've shipped it.
The Automations Guide is published by Homegrown Growth Co — a fractional RevOps consultancy founded by Ian Chamberland. Eight years inside high-growth GTM teams, from data analyst to Head of Global Revenue Operations, building the systems and automations that make revenue predictable.
Why this site exists
Most automation content online is written by people who have never had to maintain a workflow in production, deal with a Zapier task limit at 11pm before a campaign goes live, or explain to a VP of Sales why their lead routing broke.
This site exists to be the resource we wish existed when we were figuring out which tools to buy, which workflows to build first, and which vendor claims to ignore. Everything here comes from direct experience inside real RevOps teams — not from reading documentation or regurgitating feature lists.
About Homegrown Growth Co
HGC was founded because the same pattern kept repeating: growing businesses stuck with overpriced agencies, junior admins, or no ops support at all. Real RevOps work requires senior judgment and the willingness to build the thing — most providers do one or the other.
We work directly with founders, executives, and GTM leaders who want a senior thought partner who'll also implement the change and prove the ROI. The Automations Guide is the public extension of that work — the playbooks, comparisons, and tactics we use in client engagements, written down and shared.
If you're evaluating fractional RevOps support for your team, you can see what HGC offers here.
What this site covers
The Automations Guide focuses on the automation layer underneath modern revenue operations — the middleware, the CRM workflows, the data plumbing that makes GTM motions run (or not run) smoothly.
Specifically:
- Automation platform comparisons — Zapier, Make, n8n, and where each actually breaks
- HubSpot and Salesforce workflow automation, including the edge cases the docs skip
- Sales-to-CS handoff automation and the handoff failure modes we've personally shipped
- Lead routing, scoring, and enrichment with Clay, Apollo, and HubSpot
- RevOps tech stack decisions — what to buy, what to skip, what order to build
- AI-assisted automation in GTM contexts — what's actually useful vs. hype
How we approach recommendations
We only write about tools we've actually used in a real environment. That means we've paid for them, hit their limits, submitted support tickets, and migrated off them when something better came along. The write-ups here reflect that — when a tool is genuinely good, when it's overpriced for what it does, and when we'd recommend starting with the free tier indefinitely.
We don't rank tools by commission size. If a tool has a better affiliate rate but is the wrong call for most RevOps teams, we won't push it. Some of the tools we recommend most frequently have no affiliate program at all. See our Affiliate Disclosure for the full picture.
Get in touch
Questions, topic suggestions, or want to talk about your RevOps stack? Reach Ian at ian@theautomationsguide.com or connect on LinkedIn.