The RevOps automation stack — tested and reviewed

Make (formerly Integromat) is the best-in-class automation platform for RevOps teams that need complex logic, data transformation, and multi-path workflows. More powerful than Zapier at a fraction of the cost, with a visual canvas that makes it easy to reason about even the most complex flows.

n8n is an open-source workflow automation tool you can self-host for full data control and no per-operation pricing. It's ideal for engineering-forward GTM teams that want Make-level power without ongoing platform costs — or for teams that want a managed cloud option.

HubSpot is the CRM at the center of most modern GTM stacks, with built-in workflow automation that handles lead routing, deal stage triggers, and sequences out of the box. The free tier is genuinely useful; paid tiers unlock the automation depth RevOps teams actually need.

Pipedrive is the CRM HubSpot-skeptics pick. Lighter, sales-pipeline-first, with cleaner pricing at scale. Strong fit for SMB GTM teams that find HubSpot's free tier limiting but its paid tiers overpriced for what they actually use.

Clay combines a spreadsheet interface with 50+ enrichment data sources to help you build targeted, personalized outbound lists at scale. If your SDR team is manually researching accounts, Clay is the highest-leverage tool you're probably not using yet.

Apollo combines a 275M+ contact database with built-in email sequencing, making it a one-stop shop for outbound GTM teams. The enrichment API also integrates cleanly with HubSpot for keeping CRM data current without manual data entry.

Smartlead is the cold email infrastructure RevOps teams actually use at scale — unlimited inboxes, built-in warmup, and pricing that doesn't punish you for sending volume. The right tool when you've outgrown Apollo's sequencer or Lemlist's caps.

Beehiiv is the newsletter platform built specifically for serious publishers — strong free tier, native referral programs, paid subscriptions, and built-in monetization via Boosts. We use it to publish The Automations Guide; it's the tool we'd pick again.