Affiliate Disclosure

Last updated: 2026-06-04

The short version

Quick answer: Some links on this site are affiliate links. If you click through and sign up, we may earn a commission at no extra cost to you. We only recommend tools we'd actually use, and our editorial opinions are independent of any affiliate relationship.

What this means in practice

The Automations Guide participates in affiliate programs from companies including Make, Apollo, Clay, Beehiiv, Smartlead, and Kit, among others, and we apply to more over time. When you click a link to one of these tools and sign up for a paid plan, we may receive a commission from that company.

That commission does not change your price. The tool costs the same whether you find it via this site, Google, or a friend's recommendation.

How we keep recommendations honest

We test before we recommend. If we haven't actually used a tool (or spoken in depth with someone who has), we don't recommend it.
We tell you the trade-offs. Every tool has weaknesses. We name them. If a tool is overhyped, we say so — even when it pays well.
Editorial opinion is independent of payout. The highest-paying affiliate program is not automatically the top recommendation. We don't write "best of" lists where the order is set by commission rate.
We disclose the relationship. This page exists, and the footer of every page links to it.

How we test

Recommendations come from hands-on use in real RevOps and GTM environments, not from reading feature pages. In practice that means we run the tool on a live workflow, push it to where it breaks (task limits, deliverability, sync edge cases), and compare it against the alternatives in the same article before we rank anything. Where a screenshot or stat appears, it comes from the actual product or a named primary source, which we cite. When a tool is the wrong call for most teams, we say so, even if it pays well, and some tools we recommend most often have no affiliate program at all.

How affiliate links are marked

We don't mark every affiliate link individually because the FTC standard is clear, prominent disclosure (which this page provides). For transparency: any link that goes through /go/[tool] on this site, or that points to a tool's signup page from a recommendation, is likely an affiliate link.

FTC compliance

This disclosure is provided in accordance with the U.S. Federal Trade Commission's Endorsement Guides and the Guides Concerning the Use of Endorsements and Testimonials in Advertising .

Questions

If you have questions about a specific recommendation, our affiliate relationships, or how we make money, email ian@theautomationsguide.com. We'll always tell you the truth.