Fillout vs Tally vs Chili Piper: Best Forms and Routing Tool

The “form to meeting booked” pipeline is deceptively complex. You need a form that looks good, qualifies leads with conditional logic, routes to the right rep based on territory or account owner, and drops a calendar invite without a human touching it. Until recently, that meant stitching together Typeform plus Chili Piper plus a CRM workflow and paying for all three separately. Fillout has quietly entered this space and handles most of that in a single tool. But it is not the right answer for every team, and Tally deserves a real look for specific use cases. Here is my honest breakdown after building these workflows for clients across several B2B SaaS orgs.

What each tool actually does (and does not do)

Be precise here, because the marketing overlaps in ways that create real confusion. Chili Piper is not a form builder. It is a routing and scheduling layer that sits on top of your existing form, whether that is a HubSpot form, a Marketo form, or anything that fires a webhook on submit. Tally is a form builder with strong UX and a generous free tier, but it has no native scheduling or routing logic. Fillout is the only one of the three that spans the full workflow from field capture through calendar booking.

I have run the Chili Piper plus HubSpot forms stack at two clients, and the integration maintenance is real. When HubSpot changes their embed behavior or Chili Piper updates their script, you get a broken booking flow on your highest-intent page at 2am on a Thursday. That operational fragility is exactly what makes Fillout’s all-in-one approach genuinely compelling. My strong opinion: if you are spending more than two hours a month maintaining glue between your form tool and your scheduling tool, you are paying an invisible tax that never shows up on a vendor invoice.

Fillout vs Tally vs Chili Piper: Full Breakdown

Fillout Top pick

Forms, routing, and scheduling in one workflow

Free to $99/mo, team plans from $49/mo

Fillout launched as a Typeform alternative but has evolved into something more operationally useful for RevOps. The scheduling feature lets you embed calendar booking directly inside a form flow, with conditional routing logic that assigns the right rep based on form answers such as company size, industry, or use case. Native HubSpot and Salesforce connectors handle two-way sync, including updating existing contact records rather than creating duplicates. The form builder itself is genuinely polished. Conditional logic, multi-step flows, and partial submission capture are all available on paid tiers. For teams replacing a Typeform plus Calendly plus Zapier stack, the math almost always works out cheaper. I have built this for clients who were spending north of $400/month across those three tools and consolidated to Fillout at under $100/month with better reliability.

Highlights

• Native scheduling with rep routing built into the form flow
• Two-way HubSpot and Salesforce sync, no Zapier required
• Partial submission capture recovers leads who abandon mid-form
• Conditional logic for routing by territory, account owner, or any field value
• Free tier includes 1,000 submissions and CRM integrations

Try Fillout →

Tally

Beautiful free forms, not built for lead routing

Free, Pro $29/mo

Tally has the best free tier in the form builder category, full stop. Unlimited forms, unlimited submissions on free, and a clean block-based editor that non-technical operators actually enjoy using. Where Tally falls short for RevOps is everything that happens after submission. There is no native scheduling, no routing logic, and CRM integrations require a Zapier or Make intermediary. For internal use cases like onboarding checklists, NPS surveys, event registration, or sales team intake forms, Tally is my first recommendation. For inbound demo request forms where routing and immediate scheduling matter, it is the wrong tool.

Highlights

• Unlimited forms and submissions on the free tier
• Clean block editor that any ops person can use without training
• Zapier, Make, and webhook support for downstream automation
• No native calendar scheduling or rep routing
• Notion-like UX that teams adopt quickly

Try Tally →

Chili Piper

Enterprise-grade routing on top of any form

From $30/seat/mo (Concierge)

Chili Piper Concierge is the incumbent enterprise answer for inbound routing. It layers onto whatever form tool you already use and handles the routing logic, round-robin assignment, territory mapping, and calendar booking. The routing rules engine is genuinely more powerful than Fillout's today. You can route based on CRM field values, account ownership, custom objects, and complex multi-condition logic. For large teams with dedicated RevOps engineers and Salesforce as the system of record, that power is worth the price. The problem is the per-seat model. At 20 AEs plus 10 SDRs, you are looking at $900/month minimum before any add-ons. I have seen clients at 50 seats paying over $2,000/month for Chili Piper alone, then still paying for HubSpot forms or Typeform on top.

Highlights

• Most powerful routing rules engine in this category
• Native Salesforce and HubSpot CRM field-based routing
• Distro product handles inbound lead assignment beyond just scheduling
• Per-seat pricing compounds quickly on larger teams
• Requires a separate form tool, not a standalone solution

Try Chili Piper →

How to choose

The decision comes down to team size, routing complexity, and whether you want a consolidated tool or best-of-breed specialists.

Series A or Series B, fewer than 30 quota-carrying reps, routing logic that is territory or round-robin based: Fillout covers your needs at a fraction of the cost. Post-Series C, dedicated RevOps team, 50-plus reps, complex Salesforce routing built on custom object relationships, enterprise SLAs: Chili Piper’s routing engine depth is still justified. The threshold I use with clients is roughly 35 seats. Below that, I have never seen a routing requirements document that Fillout could not handle.

Tally sits outside this decision entirely for pure inbound lead capture. It is the right answer for the other 80 percent of forms your GTM team builds: event registrations, customer feedback, partner intake, SDR coaching request forms, internal tooling. I keep Tally in the stack even at clients running Fillout for their demo request flows. Different jobs, different tools.

Calendly is the fourth player teams often ask about here. Calendly with routing handles the scheduling layer well but still requires a separate form builder, putting it closer to the Chili Piper architecture than the Fillout all-in-one model. If you are already deep in the Salesforce or HubSpot ecosystems, check the native routing features in those platforms before adding another vendor. Both have improved meaningfully on this front in 2025, and neither gets enough credit for it in these comparisons.

Choose Fillout if

• You want form capture, routing, and scheduling in one product without a Zapier layer
• Your team is under 35 quota-carrying reps and routing logic is territory or round-robin based
• You are currently paying for Typeform plus Calendly plus Zapier and want to consolidate

Try Fillout →

Choose Tally if

• You need beautiful, fast forms for internal ops, surveys, or event registration
• Routing and CRM sync are not requirements for this specific form
• Free is the right price point and you have Make or Zapier already running

Try Tally →

Choose Chili Piper if

• You have 40-plus reps with complex Salesforce routing based on custom objects or account ownership
• You have a dedicated RevOps engineer who can own the implementation and maintenance
• Per-seat cost at your headcount still beats the combined cost of Fillout plus a separate routing tool

Try Chili Piper →

The consolidation case is real

The forms and routing category is fragmenting in Fillout’s favor right now. The tool has moved faster on CRM integrations and native scheduling than any competitor in the space. It also has almost no direct comparison coverage yet, which means the teams winning with it found it through RevOps Slack communities and word of mouth rather than vendor marketing. That information asymmetry is temporary.

If your current stack has a separate form tool, a separate scheduling tool, and a Zapier layer connecting them to your CRM, run the math on Fillout before your next renewal cycle. Every team I have walked through this exercise finds they can cut $200 to $600 per month and eliminate a meaningful number of integration failure points at the same time. According to Fillout’s HubSpot integration documentation, the two-way sync handles field mapping, list enrollment, and deal creation on submission natively, with no middleware. That is not a small thing when you are debugging a broken Zap at 9pm before a campaign launch.