Gumloop
Gumloop is the multiplayer AI agent builder. Let anyone at your company build agents with any AI model, any integration while IT controls access.
Best for: Mid market and enterprise GTM teams that want AI agents doing pipeline research and CRM work against their existing stack, priced per credit rather than per seat.
Gumloop has repositioned from a no code automation builder into an agent platform. The core objects are agents (task scoped AI workers), skills (reusable playbooks that agents write and refine), connectors, and a shared knowledge base it calls the Company Brain. The GTM use cases are named explicitly on the product: pipeline management, prospect research, CRM updating, meeting prep, and call analysis. It ships roughly 300 connectors including Salesforce, HubSpot, Apollo, Gong, Slack, Notion, Linear, and Zendesk, and supports custom MCP servers plus open source model choice.
In a RevOps stack Gumloop is the orchestration layer, the place where enrichment, CRM writes, and research get stitched into a repeatable play. Buyers will compare it against Clay when the job is list building and waterfall enrichment, Zapier when the work is deterministic app to app plumbing rather than agentic, and n8n when the team wants to self host and write real code. One structural difference worth pricing out: Gumloop meters credits and includes unlimited seats on its Pro tier, which inverts the per seat math that governs most of this category.
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Frequently asked questions
How much does Gumloop cost?
Gumloop publishes two tiers: Pro starting at $37 per month with 20,000 credits and unlimited seats, and Enterprise at custom pricing behind a sales conversation. Because it meters credits rather than seats, cost scales with how much agent work you run, not with headcount.
Does Gumloop have a free plan?
No. Gumloop offers a 14 day free trial and does not publish a permanently free tier, and the trial credit allowance is not stated on the pricing page. Budget for a paid month if you intend to evaluate it properly against real workflows.
How is Gumloop different from Clay?
Clay is strongest as a spreadsheet native enrichment and list building surface, where the unit of work is a row. Gumloop is aimed at agents that carry a multi step task across tools, with a shared knowledge base and skills that persist between runs. Teams running serious outbound often end up using an enrichment tool and an orchestration tool rather than choosing between them.