Close
Close is a sales-first CRM with built-in calling, SMS, and email sequencing, designed for SMB teams that want to sell from one screen instead of bolting tools onto a generic CRM.
Best for: Inside sales and SMB teams that live in the CRM and want calling plus sequencing built in.
Close is built for reps who spend the day working a list. Calling, SMS, and email sequences are native, so the CRM is also the dialer and the sequencer, which removes a lot of the integration glue that HubSpot or Salesforce setups accumulate.
It is opinionated toward high-activity inside sales rather than complex marketing operations, which is the trade-off against HubSpot. For SMB GTM teams it is a strong "sell from one screen" alternative and a clean comparison target against Pipedrive and Nutshell.
Articles mentioning Close
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Frequently asked questions
Who is Close CRM for?
SMB and inside sales teams that want calling, SMS, and email sequencing built into the CRM rather than added through integrations.
Close vs HubSpot?
HubSpot is broader across marketing and service. Close is narrower and sales-first, with native communication tools and a faster rep workflow.
Does Close include a dialer?
Yes, calling and SMS are built in, which is one of its main selling points.