Surfe
Surfe is a Chrome extension that syncs LinkedIn activity directly to your CRM and enriches contacts with verified email and phone data in one click.
Best for: Sales reps who prospect on LinkedIn and want contact data and CRM updates to happen without leaving the browser.
Surfe embeds a sidebar inside LinkedIn that lets reps push profiles, messages, and notes into HubSpot, Salesforce, Pipedrive, or other connected CRMs without switching tabs. It also surfaces contact enrichment data, including work email and mobile number, directly on the LinkedIn profile page. The enrichment layer pulls from multiple data providers, which puts it in the emerging waterfall enrichment category where sequential data sources are queried until a verified result is returned. Waterfall enrichment as a defined product category is relatively new, with purpose-built tools emerging since roughly 2023.
In a GTM stack, Surfe replaces the manual copy-paste workflow between LinkedIn and CRM and reduces the need for a separate prospecting tool for reps who live in LinkedIn. Buyers will naturally compare it to Dux-Soup and Phantombuster for LinkedIn automation, to Clay for enrichment depth, and to the native LinkedIn Sales Navigator CRM integrations, depending on how much of the workflow they want automated versus controlled.
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Frequently asked questions
What is Surfe?
Surfe is a Chrome extension that adds a CRM sync panel to LinkedIn, letting sales reps save contacts, log messages, and enrich email and phone data without leaving the LinkedIn interface.
How does Surfe compare to Clay for enrichment?
Clay is a workflow builder that runs enrichment at scale across large lists using hundreds of data sources, while Surfe is rep-facing and optimized for one-at-a-time prospecting directly from LinkedIn profiles.
Does Surfe work with CRMs other than Salesforce and HubSpot?
Surfe supports several CRMs including Pipedrive and Copper in addition to Salesforce and HubSpot; buyers should confirm current integration availability on the Surfe website before committing.