Brevo
Brevo (formerly Sendinblue) is an affordable email, SMS, and marketing automation platform with a CRM, billing on volume rather than per contact.
Best for: Cost-conscious SMBs that want email plus SMS and light CRM without paying per contact.
Brevo is the value pick in marketing automation. Its send-based pricing (rather than per-contact) suits teams with large lists and modest send volume, and it bundles email, SMS, a basic CRM, and automation into one affordable platform.
For this audience it slots into the same comparisons as GetResponse and ActiveCampaign, and as a budget alternative to heavier suites. The deciding factor is usually pricing model fit and how much automation depth you need.
2 articles mentioning Brevo
Loops vs Customer.io vs Brevo: Best Email Platform for B2B SaaS
Loops, Customer.io, and Brevo compared for B2B SaaS teams. Which platform wins for transactional email, product lifecycle flows, and RevOps scale?
GetResponse vs Brevo vs Mailchimp: Which Wins in 2026?
GetResponse vs Brevo vs Mailchimp compared for RevOps teams. Automation depth, deliverability, pricing, and when to pick each platform.
Frequently asked questions
What is Brevo?
Formerly Sendinblue, it is an email, SMS, and marketing automation platform with a basic CRM, known for affordable, volume-based pricing.
Why does Brevo pricing differ from competitors?
It bills primarily on email volume rather than per contact, which can be much cheaper for large lists that send infrequently.
Does Brevo include automation?
Yes, it has visual marketing automation alongside email and SMS, suitable for SMB needs.